Wetherspoon’s regional craft beer initiative has been extended by popular demand. The range of bottled and canned craft beers has been added to, as well as the participating regions.
Launched in autumn 2022, these locally sourced craft beers, served at Wetherspoon’s pubs across the UK (based on geographical location), help to support their respective local independent breweries and microbreweries.
Wetherspoon has been supporting and championing breweries and microbreweries throughout the UK for more than 40 years, with a commitment to serving the best range of beers available.
This summer, the company has increased the regional craft range in London from three to five beers.
The Midlands has also been split into east and west, creating a dozen regional craft regions (previously 11) across England, Scotland and Wales.
Among the NEW beers are Backstage IPA, winner of SIBA southeast’s gold award for best canned IPA 2021, Cellarhead Wonderland, two-star ‘great taste’ award-winner 2022, and beers from two award-winning breweries Brew York (SIBA brewery business of the year 2022) and Fierce (Scottish brewery of the year 2021).
Wetherspoon’s marketing executive, Jess Schofield, who is responsible for the regional craft project, said: “The introduction of the locally sourced craft beer has proven very popular since its launch.
“We are now running the initiative across 12 regions, instead of the initial 11 – and working with 34 independent breweries, 17 of which are new to us this summer.
“This increased range highlights our continued commitment to support local and regional breweries and microbreweries, as well as to provide customers with the best craft beer available in their region.”
Wetherspoon now working with 34 breweries to bring you regional craft beers, having introduced 17 new breweries this August